Aleksandra Sandström

Honest Answers From a Real Estate Agent

Honest Answers From a Real Estate Agent

Short answers to questions that often come up before selling, buying or renting property in Estonia. No polished promises and no pressure.

Do you always need a real estate agent?

No, not always. In a clear transaction with simple documents, people sometimes manage on their own. But an agent is not there just for appearance or simply to sit next to you at the notary. An agent is useful when you are unsure about the price, documents, risks or negotiations, or when you do not have time to manage the whole process calmly. A good agent explains what is happening, what needs attention and where it is better not to rush. It is not protection from every possible problem, but it is a proper check before an important decision.

Can we start with a higher price and just see what happens?

Yes, and sometimes that strategy makes sense. But it depends on the property, demand and the current market. Sometimes the market does not forgive this kind of testing: the first and strongest weeks of interest pass, the property starts to look stale, and in the end you still have to come back to a market-level price. There are exceptions, when someone needs exactly this building, this area and right now. But even those buyers rarely pay far above the market. You can test the price, but with a cool head: being too far from reality usually slows the sale down more than it helps.

Do you guarantee the sale price?

No. I do not guarantee the sale price. What I can guarantee is that I will do everything possible to give the property strong presentation, a clear strategy, proper negotiations and the best terms that can realistically be achieved in that situation. The final price is still decided by the market. Sometimes everything is done correctly, the price is reasonable, but buyer demand is weaker than expected. Sometimes, the property hits the right moment and the result is better than forecast. Promising a specific number in advance would not be honest. I can justify a price range and work for the best result, but I cannot turn a forecast into a guarantee.

Do you take every property?

No, not every property. I take on not only a property, but also a working relationship with a person. For me, there has to be basic trust, calm communication and a shared understanding of the goal. I like interesting properties, including complicated ones with character and nuances. But if it is clear from the start that expectations are far away from the market, or that the cooperation will be more about fighting than working towards a result, I will honestly say no. That is better for everyone: I do not take on a project I do not believe in, and the client does not waste time on a process without a clear perspective.

If the property is good, will it sell itself?

Sometimes, yes. Some properties really do find a buyer quickly. But the question is not only whether it sold, but also on what terms it sold. Fast does not always mean profitable. Sometimes an owner is happy that a buyer appeared immediately, but later it turns out that the price was close to the lower end of the market. At the same time, some owners manage perfectly well on their own if they understand the price, documents and demand. If you are confident in the price and value of your property, you can try selling it yourself. If you are not sure, it is worth checking the strategy first: quick interest can be a good sign, but it can also mean that the property was priced too low.

Why not just set the same price as the neighbour?

You can look at neighbours, but copying their price blindly is not a strategy. First, you need to understand what exactly you are comparing. Has the neighbour’s property actually sold, or is it just sitting online? How long has it been on the market? Has the price changed? Is there interest? Even in the same building, many things can differ: floor, renovation, window views, layout, parking, documents, condition of the building, how the apartment association works, the roof, neighbours and many other details. Like the neighbour does not always mean like yours. Similar listings are useful for understanding the market and competition, but the pricing strategy still has to be built around the specific property.

Why prepare a property for sale?

Because the listing has to work, not just exist online. Preparation is not only about pretty photos. First, we need to understand what exactly we are selling, who it could suit and how to show its strengths. There is a warm audience: people who are already searching and ready to view. And there is a cold audience: someone may not have planned to buy anything today, but sees a good property and thinks, why not. That is why visuals, text, order in the apartment, documents and the whole presentation matter. We also judge people by first impressions: either something catches attention or it does not. Property works in a similar way. If a listing does not bring interest, it needs to be changed, not left for months. Preparation is not decoration; it is normal work before a sale.

Should you renovate before selling?

Not always. A major renovation before selling usually does not make sense, unless you work in that field yourself, can do it much cheaper than the market, or already have materials and a team available. In many cases, proper cleaning, decluttering and light preparation are enough. Too many things, old clutter and a neglected feeling immediately spoil the first impression and can lower the perceived value of the property. Sometimes light cosmetic work makes sense: repainting, refreshing, fixing obvious irritants. But doing a serious renovation just in case is usually risky, because the buyer may still want to redo everything for themselves. Context matters: the condition of the property, budget, area, target buyer and expected price.

Can you sell quickly and at a high price?

Sometimes you can. These stories do happen, and it is a very pleasant scenario. In a rising market, selling quickly and at a strong price can happen quite often. But in normal conditions, there is usually a balance: the faster you need to sell, the less room you have to experiment with a high price. Exceptions exist when the property is rare: a location where almost nothing comes up for sale, a building or area people have been waiting for, a view, layout or format buyers are ready to compete for. Then a property can sell quickly and at a strong price. But if it is a typical two- or three-room apartment among similar listings, quickly and expensively often sounds better than it works. Again, it depends on context: what we are selling, where we are selling it, who needs it and what is happening in the market.

Does an agent work for the seller or the buyer?

An agent is an independent specialist, but in a specific transaction they represent the interests of the party they have an agreement with. At the same time, a good agent does not build the deal so that one side feels like they lost. Their job is to protect their client’s interests and run the process honestly, clearly and professionally for everyone involved. The strongest result is when a buyer later comes back as a seller, the seller remains a long-term client, and both sides are comfortable recommending you further. For me, that is the sign of good work: not just a closed deal, but trust that remains after it.